Types of EA Campaigns: Why, How, and to Whom EAs are Assigned

Methods and Resources for Root Cause Analysis and Designing EA Campaigns

Types of EA Campaigns

Why the Full Team, Role Teams, or Individuals Are Assigned EAs

Existing Task Initiatives

Assign focused EAs to improve performance and specific outcomes in response to metrics or observations, to facilitate in-depth coaching and root cause analysis, and rally efforts and morale. By using EA tracking to frame coaching discussions, they remain brief and supportive.

Habit Change/New Approaches

Transition the Team into new approaches, standards or best practices with a selection of EAs after demonstrating through mentors and sharing checklists and rationale and support materials. Engage and support your team through the 21-66 day period required for new habits to develop with minimal overhead and disruption of operations.    

Experiments

Test new approaches, determine whether certain actions or outcomes correlate to metrics, uncover new metrics and install measurement protocols. Test success heuristics. These experimental campaigns can be more open and fun, and allow for constant EA engagement without burnout.     

Awareness Campaigns

Training awareness can be the easiest EAs to follow, but contribute most profoundly to the development of your team.

When individuals feel they have hit a plateau in their career, whether it’s in their attitude, performance, or production, the only way to change what they do is to change what they notice and what they find important.

Here EAs really shine, as valuable, practicable insights and personal knowledge can be transmitted across your team one element at a time, allowing for epiphanies and learning that otherwise live only in the minds of your star performers.